Fix the foundations that decide whether search engines can find, understand and trust your website.
Why Technical SEO Matters
Great content cannot help you if search engines cannot reach it, or if visitors leave because the page loads slowly on a phone. Technical SEO covers the behind-the-scenes work that makes a website easy for search engines to crawl and index and pleasant for people to use.
It is a core part of our wider SEO services. On WordPress sites, we often find problems such as heavy plugins, large unoptimized images, duplicate pages created by archives and tags, missing redirects after a redesign and pages that were accidentally blocked from indexing.
Crawling and Indexing
- XML sitemap setup and checks
- Robots.txt rules and meta robots tags
- Pages blocked or left out of the index by mistake
- Duplicate content and canonical tags
- Pagination, archives and parameter URLs
- Orphan pages with no internal links
Site Structure and Links
- Clear page hierarchy and URL structure
- Internal linking that helps users and crawlers
- Redirects and correct HTTP status codes
- Broken links and redirect chains
- Breadcrumb navigation
- Structured data where it is valid and relevant
Speed and Mobile Experience
- Core Web Vitals review
- Image compression and modern formats
- Caching and script optimization
- Mobile layout and tap-friendly controls
- Reducing layout shifts and slow-loading elements
Security and Reliability
- HTTPS set up correctly across the site
- Mixed content and insecure resources
- Basic WordPress hardening
- Error pages and uptime issues
- Safe handling of changes and updates
Our Technical SEO Process
01
Crawl and diagnose
We crawl your site and review indexing, speed and errors to find the real problems.
02
Prioritize
Issues are ranked by impact, so serious blockers are fixed before minor tweaks.
03
Fix and test
We make the changes carefully and test that nothing important breaks.
04
Monitor
We keep watching indexing and performance, because technical health can change over time.
Frequently Asked Questions
Not entirely. Many fixes are one-off, but websites change as content, plugins and platforms are updated, so regular checks keep problems from returning.
It removes obstacles, but rankings also depend on content, competition and authority. Technical SEO works best together with good content and on-page work.
Yes. We can fix many issues ourselves, or give your developer clear instructions. We take care to test changes so your site keeps working.
An audit is a good starting point because it shows which technical problems matter most. See our SEO audit service for details.
Want a Technically Sound Website?
Talk to us about your site. Or send an enquiry online.