Local Business Schema

Describe each of your business locations to search engines in a precise, machine-readable way, consistent with your website and Google Business Profile.

Add Local Schema to My Site

Clear Facts About Your Business, in a Format Machines Understand

Search engines gather information about local businesses from many sources: your Google Business Profile, your website, directories, maps data and mentions across the web. Your website is the one source you fully control, and LocalBusiness structured data lets you state the key facts about each location in a standard format: the business name, type of business, address, geographic coordinates, phone number, opening hours, the areas you serve, your logo and images, price range and links to your official profiles.

When this markup is accurate and matches your visible content and Business Profile, it reinforces the consistency of your business information and removes ambiguity, for example about which phone number belongs to which branch or what your hours are on Sundays. It does not replace a Google Business Profile, and it is not a ranking shortcut; search engines decide how to use it. But for businesses that care about local visibility, it is a sensible part of a technically sound website, and errors in it, such as outdated hours or the wrong address, can undermine consistency.

ViV Softech Solution is a website designing and digital marketing agency based in Delhi. We implement LocalBusiness structured data for businesses across India. This page focuses specifically on markup describing physical business locations and service areas. Planning schema for other content types such as products, articles and FAQs is covered by our schema markup implementation service, and technical validation at scale by structured data implementation and validation. Below we explain the properties involved, choosing the right subtype, single and multi-location setups, service-area businesses, implementation, validation and what affects cost.

Key Properties We Include

Name and Type

Your real business name and the most specific accurate business subtype.

Address and Geo

Structured postal address with PIN code, plus latitude and longitude for the location.

Contact Details

Telephone in international format and the location page URL.

Opening Hours

Regular hours by day and special hours for holidays where supported.

Area Served

Cities or regions served, especially for businesses that travel to customers.

Profiles and Images

Logo, representative images and links to official social and listing profiles.

Choosing the Right Business Subtype

Schema.org offers many specific types under LocalBusiness, such as Dentist, MedicalClinic, Physician, Restaurant, Hotel, Store and its variants, AutoRepair, HomeAndConstructionBusiness types like Plumber and Electrician, LegalService, FinancialService, RealEstateAgent, BeautySalon, HealthClub, and EducationalOrganization types for schools and colleges. Using the most specific accurate type gives search engines a clearer picture than the generic LocalBusiness type.

Where no specific type fits, LocalBusiness or a broader parent type is appropriate. Businesses that genuinely combine functions can list more than one type. The type should match what your business really is and broadly align with your Business Profile categories, though the two systems use different lists. We review the available options and choose carefully rather than defaulting to a generic type or picking an impressive-sounding one that does not apply.

Single-Location Businesses

For a business with one location, LocalBusiness markup usually sits on the home page or contact page, whichever is the main page for the business and is linked from its Business Profile. It should describe that single location fully and connect to Organization details for the brand, such as the logo and official profiles. If the business is also the organisation, a single entity combining both may be appropriate. Every detail in the markup should match what visitors see on the page and what appears on your Business Profile: the same name format, the same address, the same phone number and the same hours. Where hours vary seasonally or for festivals, the markup must be updated along with the visible information, which is why we prefer generating markup from a single source of truth in your website rather than hard-coding it in several places.

Multi-Location Businesses

One location per page

For chains, clinic networks, coaching centres and retail brands, each branch should have its own location page with its own LocalBusiness markup describing only that branch: its address, coordinates, local phone number, hours and page URL. Marking up all branches on the home page as if they were one business creates confusion.

Connected to the brand

Each location can reference the parent organisation, using consistent identifiers, so search engines understand that the branches belong to the same brand.

Locations hub

A locations directory page listing every branch can link to each location page. Detailed markup belongs on the individual pages rather than duplicating every branch’s full data on the hub.

Managed centrally

Generating location markup from a structured database of branches, using custom fields or a store locator, keeps details accurate as branches open, close or change hours, and avoids manual errors across many pages. See multi-location SEO.

Service-Area Businesses

Businesses that travel to customers, such as plumbers, pest control services, home tutors, cleaners and repair technicians, often hide their address on Google Business Profile because customers do not visit. Their website markup should respect the same choice. Rather than publishing a full street address that is hidden elsewhere, the markup can include the city and region with the areaServed property listing the cities or areas genuinely covered, alongside the phone number, hours and service details. If the business address appears publicly on the website, for example for legal or invoicing reasons, the markup may reflect it, but the approach should be consistent across all channels. We help you decide what to publish, balancing privacy, guidelines and consistency. See service-area business SEO.

Rules That Keep Markup Trustworthy

Match the visible page: details in the markup should also be shown on the page where it appears.
Match the Business Profile: name, address, phone and hours should be identical in substance.
Use real names: no keywords or locations added to the business name in markup that are not part of the actual name.
Genuine locations only: never mark up addresses where you do not operate.
Reviews with care: review and rating markup about your own business on your own site is not eligible for review rich results in Google, and must never include invented ratings.
Keep it current: update hours, phone numbers and addresses whenever they change.
One source of truth: avoid duplicate LocalBusiness blocks from themes, plugins and custom code with conflicting values.

Implementation Options

SEO plugin settings

Many WordPress SEO plugins include local business settings or add-ons that generate markup for one or several locations. Correctly configured, they offer an easy, maintainable solution for many businesses.

Custom fields and templates

For more control, especially with multiple locations, we store location details in custom fields and generate JSON-LD in the location page template, so the visible content and markup always come from the same data.

Custom-built sites

On bespoke platforms, we provide specifications for your developers, including example JSON-LD for each location type, and validate the output once implemented.

JSON-LD is our default format, as it is easy to maintain and generally recommended by Google. We check for and remove conflicting older microdata or duplicate blocks added by themes or previous plugins.

Validation and Monitoring

Syntax and Vocabulary

We test each template with the Schema Markup Validator and Google’s Rich Results Test.

Consistency Check

We compare markup values with visible content and Business Profiles for every location.

After Changes

We recheck markup after moves, new branches, hour changes and plugin updates.

LocalBusiness markup does not have a dedicated rich result report in Search Console in the way products or events do, so manual and periodic checks are important. We document how the markup is generated and how to update it, so your team can keep it accurate.

Our Process

1. Gather: confirmed details for each location, aligned with Business Profiles. 2. Audit: existing markup for errors, duplicates and outdated values. 3. Plan: subtypes, page placement and entity connections. 4. Implement: via plugin settings, custom fields or developer specifications. 5. Validate: syntax, vocabulary and consistency. 6. Document: how to update details. 7. Monitor: periodic checks and updates after changes.

What Affects Cost

Number of locations.
Platform and existing plugin capabilities.
Custom development for location databases and templates.
Cleanup of conflicting existing markup.
Ongoing maintenance requirements.

Frequently Asked Questions

It supports consistent business information but is not a proven ranking shortcut. Your Business Profile, reviews and relevance matter more.

It is optional but recommended, as it reinforces accurate information on the website you control.

On the main page for a single location, or on each location page for multi-location businesses.

Self-serving review markup is not eligible for review rich results in Google, and ratings must always be genuine.

Keep your markup consistent with that choice, using city, region and areas served instead of a street address.

This service focuses only on markup for business locations and service areas.

Related Services

State Your Business Facts Clearly

Tell us about your locations. We will review or add local business schema with a quote.

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