Trade fairs, exhibitions, expos and conferences are expensive investments. Between stall rental, fabrication, travel, staff time and materials, businesses often spend a significant budget for just a few days. Yet in a busy hall such as those at Pragati Maidan’s Bharat Mandapam, India Expo Mart in Greater Noida or venues in Mumbai and Bengaluru, hundreds of stalls compete for the attention of visitors who walk quickly past most of them. Visitors decide in a few seconds whether a stall is relevant to them, usually based on what they can read and understand from a distance.
Effective exhibition graphics are designed for that moment. The headline must be readable from several metres away, the business and its offering must be clear at a glance, imagery must attract the right visitors, and supporting detail must be available for those who step closer. Graphics must also be prepared precisely to the stall fabricator’s and printer’s specifications, because errors in dimensions, resolution or colour are costly to fix once printed. Consistent design across the stall, handouts, digital screens and pre-event promotion makes the whole presence look professional.
ViV Softech Solution is a website designing and digital marketing agency in Delhi, and we design event and exhibition graphics for businesses across India as part of our marketing collateral services. Stall fabrication and printing are carried out by your chosen fabricator and printer, with our files prepared to their specifications. Related print design is covered by print-ready flyers, posters and banners.