Local SEO Planning

Google describes local ranking as based mainly on relevance, distance and prominence. Relevance reflects how well your profile and website match what someone is searching for; distance reflects how close your business is to the searcher or the location in their query; and prominence reflects how well known and trusted your business is, influenced by reviews, links, citations, content and overall web presence. Distance is largely outside your control, so planning focuses on relevance and prominence. We audit your Google Business Profile for category selection, which is one of the most important relevance signals, along with services, products, descriptions, attributes, hours, photos, posts and questions. We review your review profile, comparing volume, rating, recency and response patterns with competitors in each area. We check the consistency of your business name, address and phone number across key directories and data sources, identify duplicate or inaccurate listings, and assess citation coverage on relevant Indian and industry platforms. On your website, we review location pages, service pages, local schema markup, internal linking, mobile experience and page speed, as well as whether the website clearly signals the areas you serve. We analyse competitors who rank well, looking at their categories, review counts, content and links, to understand what the market requires. For service-area businesses without public storefronts, we clarify Google’s guidelines on hiding addresses and defining service areas. For multi-location businesses, we assess whether each branch has its own optimised profile and dedicated location page. The assessment ends with clear findings on what is helping, what is holding you back and which actions are likely to have the greatest impact, ranked by effort and expected benefit.