Across ecommerce, a large share of shoppers who add products to their cart never complete the purchase. Some were only browsing or comparing prices, but many intended to buy and were stopped by something: unexpected shipping charges, a forced account sign-up, a confusing checkout form, a failed payment, no cash-on-delivery option, doubts about delivery time or returns, or simply an interruption. Each abandoned cart represents a shopper who has already shown strong interest, often after you paid to bring them to the store through ads or marketing.
Abandoned cart recovery works on two fronts. First, it reduces abandonment by identifying and fixing the friction in your cart and checkout that causes people to leave. Second, it recovers a portion of the carts that are still abandoned, through timely reminders on channels such as WhatsApp, email, SMS and retargeting ads, sent only to shoppers who have provided contact details and consent. Together, these approaches help you convert more of the demand you have already created, which is usually more cost-effective than buying additional traffic.
ViV Softech Solution is a website designing and digital marketing agency in Delhi, and we set up abandoned cart recovery for online stores across India as part of our ecommerce marketing services. This page covers the overall recovery strategy across checkout fixes and channels. Detailed email automation sequences are covered within our marketing automation services, and checkout setup by shopping cart and checkout setup.