2D Animated Explainer Videos

Short animated videos that explain what you offer, how it works and why it matters, clearly enough for anyone to understand in a couple of minutes.

Plan Your Explainer Video

When Your Offer Needs Explaining

Some products and services are hard to understand from text alone. Software platforms, financial and insurance products, technical services, healthcare procedures, government-linked schemes, subscription models and new business concepts often require several paragraphs of explanation before customers grasp what they are and why they should care. Many potential customers will not read that far. An explainer video condenses the essential message into a short, engaging story that viewers can follow without effort, often in around one to two minutes.

2D animation is particularly effective for explainers because it can show things that cannot be filmed: data moving between systems, processes inside a machine or the body, before-and-after scenarios, abstract benefits such as time saved or risk reduced, and simplified characters representing your customers. Animation also avoids the logistics of a live shoot, is easy to update, and can be produced in multiple languages by changing voice-over and text. It can carry your brand style precisely, from colours and typography to the tone of the illustrations.

ViV Softech Solution is a website designing and digital marketing agency in Delhi, and we produce 2D animated explainer videos for businesses across India as part of our motion graphics and animation services. This page explains how we develop the message, write the script, design the visuals, animate, add sound and deliver explainers ready for your website, sales, advertising and social media. Filmed explainers featuring real people and locations are covered by our marketing video production services.

What Our Explainer Video Service Includes

Message Strategy

Defining the audience, problem, solution and single key takeaway.

Scriptwriting

A concise, conversational script timed for voice-over.

Storyboard

Scene-by-scene sketches showing what viewers will see.

Custom Illustration

Characters, scenes and icons designed in your brand style.

Voice and Sound

Professional voice-over, licensed music and sound effects.

Animation and Delivery

Smooth animation, subtitles and versions for each channel.

It Starts With the Message

The quality of an explainer depends far more on the clarity of its message than on the animation style. Before writing a word, we work with you to answer a few essential questions. Who is the video for, and what do they already know? What problem or need do they have? How does your product or service solve it, in the simplest terms? What makes your solution better or different? What should viewers do after watching: visit a page, book a demo, download an app, call or enquire?

The hardest part is usually deciding what to leave out. A short explainer cannot cover every feature, pricing option and exception. We help you choose the one main idea that matters most to the audience and the few supporting points that make it convincing. Detailed information can live on your website, in sales materials or in follow-up videos. This focus is what makes explainers memorable: viewers should be able to describe what you do in a sentence after watching.

Writing a Script That Works Out Loud

Explainer scripts are written to be heard, not read, so they use short sentences, everyday words and a conversational rhythm. A common and effective structure introduces a relatable problem, presents your solution, explains how it works in a few simple steps, highlights the key benefits and ends with a clear call to action. We avoid jargon, unexplained acronyms and long lists, and we write in the language and register your audience uses, which may be English, Hindi, Hinglish or a regional language. Because voice-over sets the pace of the video, the script length directly determines the video length; as a rough guide, most narrators speak somewhere around two to two and a half words per second, so a ninety-second video carries far fewer words than people often expect. We read drafts aloud and time them, trimming until every sentence earns its place. On-screen text is kept minimal and complements rather than repeats the narration. All claims about features, savings, performance or results must be accurate and supportable, and regulated sectors such as finance, insurance and healthcare may need compliance review of the script before production. The script is approved before any design work begins, because changes after animation are far more costly.

Visual Styles for 2D Explainers

Character animation

Illustrated people that represent your customers, making problems and solutions relatable. Characters can reflect the diversity of your Indian audience.

Flat motion graphics

Clean icons, shapes and text that move with purpose, ideal for corporate and technology topics.

Infographic style

Charts, numbers and diagrams brought to life for data-led explanations.

Whiteboard style

Drawings that appear as if sketched by hand, useful for educational and step-by-step content.

Product and screen demos

Animated app or software screens showing real workflows, combined with simplified interface graphics.

Mixed styles

Combinations of the above, chosen scene by scene to suit the message.

We recommend a style based on your audience, message, brand and budget, and share style frames, finished stills of key scenes, for approval before full animation begins.

Storyboard, Design and Animation

Once the script is approved, we create a storyboard: rough sketches of each scene aligned with the narration, showing what appears on screen and how scenes transition. This lets you see the whole video’s flow and request changes while they are still quick to make. Our illustrators then design the characters, backgrounds, icons and text in your brand colours and typography, producing style frames for approval.

Animators bring the approved designs to life, timing movement to the voice-over so each idea appears exactly when it is mentioned. Good animation guides the eye, emphasises what matters and keeps the pace lively without becoming distracting. You review a draft animation and provide feedback through agreed revision rounds, focusing on timing and clarity, since major design changes at this stage affect earlier approved work.

Voice, Music and Languages

Voice Artists

Professional voices chosen to suit your audience and tone, with samples to choose from.

Music and Sound

Licensed background music and subtle sound effects that support the story.

Language Versions

Additional voice-overs and on-screen text for other languages.

Voice-over is usually recorded after the script is approved and before animation, so animators can time scenes precisely. Subtitles are added for viewers watching without sound and for accessibility. Because animation separates visuals from audio, producing Hindi, regional or international language versions is far simpler than reshooting a filmed video, though text-heavy scenes may need layout adjustments for longer translations.

Where to Use Your Explainer

An explainer is most valuable at the moments when people are trying to understand what you offer. On your website, it works well near the top of the homepage or the relevant product or service page, where visitors decide whether to explore further; we can embed it so it does not slow down page loading. Sales teams can share it before or after calls so prospects understand the basics, making conversations more productive. In advertising, shorter cut-downs of the explainer can introduce your offer on YouTube, Facebook, Instagram and LinkedIn, with the full version available for those who want more. On social media, individual scenes or key steps can become short clips and posts. Explainers also help with onboarding new customers, training staff and distributors, presenting at events and supporting investor pitches. For search visibility, we can help publish the video on YouTube with clear titles, descriptions and chapters, and add appropriate structured data on your website. We recommend tracking watch time and drop-off points to see whether viewers reach the end and the call to action, using what you learn to refine future videos. See video SEO and YouTube ads.

Our Process

We agree the audience, key message, call to action and channels.

We write and time the script for your approval.

We sketch scenes and design style frames in your brand look.

We record the chosen voice artist and select music.

We animate, add sound and subtitles, and refine with your feedback.

We deliver final files and channel versions.

What Affects Cost

Video length and number of scenes.
Illustration style and character complexity.
Animation detail, such as character movement and lip sync.
Voice-over and number of languages.
Additional versions for ads and social media.
Revision rounds and turnaround time.

Frequently Asked Questions

Often around one to two minutes, but the right length depends on the message and where it will be used.

Yes. Scriptwriting is part of the service, based on your input and approval.

Yes, in Hindi, English or regional languages, including multiple versions.

Yes, designed for your brand and audience rather than generic templates.

Yes. We animate real or simplified screens to demonstrate workflows.

Yes. Animation makes it easier to update scenes, text or voice-over.

Related Services

Make Your Offer Easy to Understand

Tell us what you need to explain. We will suggest a concept, style and clear quote for your explainer video.

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