Website Image Optimization

We start with an image audit of your key pages, such as the homepage, service pages, product categories, product pages and blog posts, using tools like Google PageSpeed Insights and browser developer tools to identify oversized images, inefficient formats, missing dimensions, images loaded unnecessarily early and the image responsible for the Largest Contentful Paint. This produces a prioritised list rather than a blanket approach. Existing images are then optimized: compressed, resized to sensible maximum dimensions, and converted to modern formats with fallbacks for older browsers. On WordPress sites, we configure the platform’s responsive image features so browsers download a size appropriate for each screen, and we review or set up a reputable optimization plugin where appropriate, avoiding overlapping plugins that conflict or slow the site. On other platforms, including Shopify, WooCommerce and custom builds, we use the equivalent tools, settings or code changes. Width and height attributes are set to prevent layout shifts when images load, which helps the Cumulative Layout Shift metric. Lazy loading is applied to images below the fold, while the main hero image is excluded from lazy loading and can be prioritised so it appears quickly. Large background images and sliders, common culprits for slow pages, are reviewed; sometimes the best fix is fewer slides or a lighter design rather than more compression. If your hosting or CDN supports image delivery features, we can configure them. We also set up a simple process for the future, with recommended export sizes, formats and naming for your team, so newly uploaded images do not undo the improvements. Before and after measurements of page weight and speed scores are recorded so you can see what changed, though we do not promise specific scores, because results depend on your theme, hosting, scripts and other factors beyond images.