Amazon is one of the largest online marketplaces in India, and many shoppers begin product searches there rather than on a search engine. When someone types a product into Amazon’s search bar, they are usually close to buying. Amazon Ads lets sellers and brands place their products in front of these shoppers, in search results, on product detail pages and across Amazon’s network. For many marketplace sellers, advertising has become essential: organic rankings on Amazon are influenced by sales velocity, so new products in particular can struggle to gain visibility without sponsored placements.
Amazon advertising works differently from Google or Meta. Ads drive traffic to your Amazon listing, not your own website, so the listing’s quality, price, reviews, delivery promise and Buy Box status all affect results. Costs are charged per click, and the key efficiency metrics are advertising cost of sales, known as ACoS, and total advertising cost of sales, known as TACoS, which compares ad spend with all sales, including organic. Profitability depends on your margins after Amazon’s referral fees, fulfilment costs, returns and taxes, so a campaign that looks good on ACoS alone can still lose money.
ViV Softech Solution is a website designing and digital marketing agency in Delhi. We manage Amazon advertising for sellers and brands on Amazon.in, and can advise on other Amazon marketplaces for exporters. This page explains listing readiness, campaign types, keyword strategy, bidding and budgets, profitability metrics, brand features and reporting. Selling strategy beyond advertising is covered under ecommerce growth.