Animated Text Videos

We begin with the message and where it will run. A video for Instagram Reels is vertical and fast, a LinkedIn clip may be square and calmer, and a YouTube ad might be horizontal. We ask about the goal, the audience, the length, the brand colours and fonts and the action you want viewers to take. Most animated text videos work best between ten and thirty seconds. We then help tighten the script. On-screen text must be short, so we cut the message down to its essential lines, usually one idea per screen, and check the order. We write a hook for the first two seconds, because that is where viewers decide to stay. We prepare a storyboard showing each screen, the words, the style of motion and the approximate timing, and share it for approval before animating. After approval we design the look: type styles that match your brand, background colours or simple shapes, icons where useful and your logo. We animate the words using timing that follows the natural reading pace: words arrive, hold long enough to read and move out cleanly. We use movements such as slides, scale changes, highlights and simple transitions, choosing restraint over busy effects. If you want audio, we add licensed music or a voice-over, and we sync cuts to the beat. The video is fully understandable without sound, and we add burned-in or separate caption text where speech is included; see video editing, subtitles and captions. We check text stays inside safe zones, away from the areas covered by platform buttons and captions. We export the right sizes and file formats for each platform, and can supply versions in several aspect ratios from a single design. We also supply a cover image or thumbnail where needed. Revisions are included in scope for wording, timing and colour changes. Where you plan a series, we create a reusable style template so later videos are quicker and consistent. For longer explanatory content, we may suggest 2D animated explainer videos instead. We cannot guarantee views or engagement, since reach depends on the platform and your audience, but clear, brand-consistent text videos give your message its best chance in a silent scroll.