Marketing ROI Analysis

A clear review of what you spend on marketing and what comes back, channel by channel, so you can keep what works, fix what nearly works and stop paying for what does not.

Review My Marketing ROI

Is Your Marketing Paying for Itself?

Most businesses spend on several marketing channels at once: Google Ads, Meta ads, SEO, social media, email, directories, influencers and events. Each reports its own success. The ad platform shows conversions, the SEO report shows traffic, the social agency shows reach. But when the owner asks the simple question, “If I put another lakh into marketing, where should it go?”, nobody can answer clearly, because the channels are measured in different ways and rarely tied to actual revenue.

Marketing ROI analysis brings those numbers together on one basis. It collects spend, including fees, ad costs, tools and internal time, and results, such as leads, qualified leads, customers and revenue, for each channel. It then calculates measures such as cost per lead, cost per customer, return on ad spend and payback time, and compares them with your margins. The result is a straightforward picture of which marketing investments earn their keep.

ViV Softech Solution is a website designing and digital marketing agency in Delhi, and we provide marketing ROI analysis as part of our reporting and insights services. It sits above individual reports such as cost-per-lead and cost-per-acquisition reporting and lead quality and sales outcome analysis, by pulling all channels together and recommending where to put the next rupee.

What the Analysis Covers

Spend Mapping

All marketing costs by channel and month.

Results by Channel

Leads, qualified leads, customers and revenue.

ROI Measures

Cost per customer, ROAS and payback period.

Time Lag Review

Channels that pay back slowly, like SEO.

Customer Value

Repeat purchases and lifetime value.

Budget Recommendations

Where to increase, hold, test or cut.

ROI Is Not One Number

Channels play different roles. A direct-response search ad may close a sale this week, while brand content, social media and SEO often create awareness that pays off months later. Comparing them on last-click cost per lead alone makes awareness channels look bad and can lead to cutting the very things that feed the funnel.

We look at both direct and assisted contribution where data allows, and show ranges rather than false precision. We tell you plainly when data is too thin to support a conclusion, because a confident wrong answer is worse than an honest “not enough information yet”.

How We Carry Out the Analysis

We begin by agreeing the period and scope, usually the last six to twelve months, and the definition of a result. For a retailer it may be orders and gross margin; for a clinic, booked appointments that were attended; for a B2B business, qualified opportunities and closed deals. We then collect spend. This is often the messy part, because costs are scattered across ad accounts, agency invoices, freelancer payments, software subscriptions, printing, events and staff time. We build a simple spend table by channel and month, flagging any figures we had to estimate. Next we collect results. Ad platform and analytics data give leads and conversions by channel, CRM or sales records give which leads became customers and for how much, and accounting or order data gives revenue and margins. We reconcile these sources as far as possible and highlight gaps, such as leads with no source recorded; improving that is covered by lead source attribution. With the combined table, we calculate the key measures per channel: cost per lead, cost per qualified lead, cost per customer, revenue and gross profit generated, return on ad spend, and payback time. We compare each against what you can afford, based on average customer value and margin. A channel with a high cost per lead may still be excellent if those leads become high-value customers. We also look at trends, seasonality and saturation, noting channels where extra spending is unlikely to bring proportional extra results. Where relevant, we analyse customer value over time, including repeat purchases and referrals, since the first order alone can understate the worth of a customer. We separate what is measured from what is assumed. Findings are presented in a short report and a live sheet or dashboard you can update. Recommendations are specific: increase budget on these campaigns, fix tracking on this channel before judging it, pause this low-quality source, test this new channel on a small budget. We do not guarantee that following the analysis will increase profit, since markets and execution matter, but decisions made with clear numbers are usually better than decisions made on hunches.

Measures We Use

Cost per lead

Spend divided by enquiries.

Cost per customer

Spend divided by new customers won.

Return on ad spend

Revenue generated per rupee of ad spend.

Marketing efficiency

Total revenue against total marketing spend.

Payback period

Time to recover customer acquisition cost.

Customer lifetime value

Expected value of a customer over time.

We choose the few measures that matter for your model and explain each in plain words.

Next Steps After the Analysis

Findings often point to follow-up work: fixing tracking, improving landing pages, rebalancing budgets or building a growth plan. See website conversion audits and monthly SEO reports.

For planning, see marketing automation planning and campaign dashboards.

What You Receive

ROI Workbook

Spend, results and measures by channel.

Findings Report

Plain-language conclusions and caveats.

Budget Plan

Suggested allocation and tests.

The analysis uses data you provide and data from accounts you give us access to.

Our Process

We agree period, channels and what counts as a result.

We gather and organise marketing costs.

We collect leads, sales and revenue.

We compute ROI measures per channel.

We explain results, limits and trends.

We suggest budget moves and next actions.

What Affects Cost

Number of channels analysed.
Data quality and access.
Period covered.
Customer value modelling.
Dashboard or one-time report.

Frequently Asked Questions

We work with what exists and flag gaps clearly.

Yes, all marketing costs should be counted.

As a slower channel, with a longer payback view.

Yes, if sales records link to leads.

Quarterly or half-yearly reviews work well.

No, but it supports better decisions.

Related Services

Put Your Budget Where It Works

Tell us what you spend and where leads come from. We will plan a marketing ROI analysis and share a clear quote.

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