We confirm scope and price in writing. The main factors are:
- Number of competitors analysed.
- Channels covered, from search only to all channels.
- Number of locations or markets.
- Depth of reporting and workshop time.
- Tool subscriptions needed.
Our fee covers research, analysis and reporting. A focused study of search and websites for three competitors is a modest project. A full multi-channel analysis across several markets takes longer.
Tell us about your business and who you compete with, and we will reply with a plan and a quote.
Positioning is the most valuable output for many clients. Once you see how rivals describe themselves, you can see where everyone sounds the same and where a clear difference could stand out. If every competitor promises the lowest price, perhaps clarity, speed, local presence or specialist knowledge is the better ground. We help you articulate a position that is true to your business and different from the crowd, and we avoid claims you could not support.
Pricing and offers are included when they are visible. Many businesses publish prices, packages, guarantees or free consultations, and these shape how customers compare. We record what is public, note patterns and suggest how your own offers might be presented more clearly. We never invent figures or present guesses as facts, and where prices are not public, we say so.
Technical comparison adds depth. We check page speed, mobile usability, structured data, crawl issues and internal linking on competitor sites using public tools, and compare them with your own. A rival with a slow, cluttered site may be beatable on experience alone, while one with a strong technical base may need a different approach. See technical SEO for how we fix such issues on your site.
Content gaps are practical to act on. We list topics competitors cover that you do not, questions that nobody answers well and formats that are underused, such as comparison guides, local pages or short video explanations. These become a content plan with priorities, so that your next articles and pages are chosen with evidence instead of guesses.
Workshops are optional but useful. We present the findings to your team, discuss what surprised them, test our recommendations against their market knowledge and refine the plan together. People closest to customers often know things no tool can show, and combining that knowledge with the data produces a stronger strategy than either alone.
Local competitors need a local lens. For a Delhi business, the relevant rivals may differ by area, such as a neighbourhood or a part of the city, and customers often choose from the first few names on a map. We check local results for the places you serve, compare competitors’ map listings, reviews, photos and category choices, and note which local directories they use. This often shows quick improvements to your own listings.
Seasonality and timing add context. Some competitors run heavy campaigns before festivals or in particular months, then go quiet. Tracking public ad libraries and posting patterns over a few weeks reveals these rhythms, and helps you plan your own calendar so you are visible when customers are searching and not only when rivals are loud.
Ethics guide the work. We do not pose as customers to extract private information, we do not use leaked documents and we do not recommend copying text, images or designs. The aim is to learn from the market, not to harm anyone. Where we mention a competitor by name in a report, it is for your internal use only.
After delivery, we can support implementation. Some clients ask us to carry out the SEO, content, advertising or website changes the report recommends, while others hand the plan to an internal team or another provider. Either choice is fine. We also offer a light quarterly refresh, so the plan stays current as the market moves.
