Multi-Location Listing Coordination

We begin by listing every location, including ones you consider closed. For each we gather the legal name, trading name, full address with landmark, phone, email, manager, category, services, hours, opening date, photos and link to the branch page on your website. We check that each location has its own landing page, because listings should point to the right local page rather than the home page. We then audit existing listings against this master sheet on Google, Apple, Bing, Facebook and key directories, recording ownership, verification status, duplicates and errors. Findings feed into three tracks. The first is repair: wrong details are corrected and duplicates are handled; see duplicate listing identification and local citation consistency. The second is gaps: locations with no listing, or only on some platforms, are created. For Google, we use the platform’s bulk tools where eligible, though most chains with fewer than ten locations are handled individually; verification may need postcards, calls or videos, which we plan so branch staff are ready. The third is ownership. We recommend that the head office owns every listing through an organisation account, with managers added at the right permission level, so staff changes do not lock you out. We document who holds which login and set up recovery options. We set naming rules, such as brand name plus area where that is how the business is actually known, while avoiding keyword stuffing that platforms reject. We prepare an update calendar for holidays, festivals, seasonal hours and promotions, with a monthly reminder to collect branch changes. A simple request form lets branches submit changes; head office approves; we or your team apply them. For new branches there is a launch checklist, and for closures there is a checklist to mark listings correctly and redirect pages. We set up basic reporting on views, calls and direction requests where the platform provides them, and compare branches. Reviews are a branch-level issue too; see review response assistance and review generation strategy. We cannot control platform decisions on verification or suspension, and we do not promise visibility, but a clear system prevents most listing problems.