We start with the business, not the website. We ask what you sell, who buys, which locations you serve, what a lead or sale is worth to you and which pages are meant to bring them in. Without this context, an audit becomes a generic checklist. With it, we can judge which issues matter for your goals and which are minor.
The technical review begins with crawling the whole site as a search engine would. We check status codes, redirect chains, broken links, canonical tags, robots rules, XML sitemaps, duplicate or thin pages, orphan pages that nothing links to, and how deep important pages sit. We review Google Search Console data where access is provided: indexing reports, coverage problems, manual actions, mobile usability and Core Web Vitals. We test speed on real pages, look at mobile layouts, confirm HTTPS is set up properly, and examine structured data for errors.
The on-page review looks at how each important page presents itself. We examine title tags and meta descriptions, heading structure, content depth and originality, keyword targeting, image names and alt text, internal links, calls to action and how clearly a page answers the visitor’s question. We look for pages that compete against each other for the same keyword, and pages that target nothing in particular. Content gaps are identified by comparing your coverage with what ranking competitors offer for the searches you care about.
The backlink review examines who links to you, how relevant and trustworthy those sources are, what anchor text is used, which pages attract links and whether there are patterns that could look manipulative. We compare your profile with competitors to see where links are missing. For businesses serving a city or region, the local review checks the Google Business Profile, categories, hours, photos, reviews, and name, address and phone consistency across directories. See local SEO for more.
Finally, we bring everything together in a report. Findings are grouped by area and ranked by impact and effort, so the quick wins and the major blockers are obvious. Each item states the evidence, the reason it matters and the recommended fix. We then walk you through the report on a call, answer questions and agree on next steps. You can implement the fixes yourself, give them to your developer, or ask us to handle them under a longer SEO plan.
