Instagram Stories and Facebook Stories

Everyday, full-screen content that keeps your followers close, invites them to interact and turns your best moments into lasting profile highlights.

Plan Your Stories

The Most Personal Space on Social Media

Stories appear at the top of the Instagram and Facebook apps as full-screen, vertical posts that disappear after twenty-four hours unless saved to highlights. Because they are temporary and informal, Stories feel more personal and spontaneous than feed posts. Many people tap through Stories from accounts they already follow every day, so Stories are one of the best ways to stay present with existing followers, share behind-the-scenes moments, announce timely updates, and invite direct interaction through polls, questions, quizzes and messages.

For businesses, Stories serve several purposes. They keep loyal followers engaged between feed posts. They drive traffic through link stickers. They gather quick feedback and ideas from your audience. They start conversations that often lead to enquiries in direct messages. And when saved as highlights, they become a permanent menu on your profile, showing services, prices, reviews, FAQs and how to order. Yet many businesses either ignore Stories or use them inconsistently, posting a few random photos with no plan.

ViV Softech Solution is a website designing and digital marketing agency in Delhi. We plan and design Instagram and Facebook Stories for businesses across India as part of our social media content creation services. This page covers organic Stories. Stories ads, which appear between Stories as paid placements, are covered on our Instagram Ads and Facebook Ads pages.

What Our Stories Service Includes

Stories Planning

Regular Stories themes and sequences linked to your content calendar.

Vertical Design

9:16 frames with text and buttons kept inside safe zones.

Interactive Stickers

Polls, questions, quizzes, sliders and countdowns.

Link Stickers

Directing viewers to pages, bookings and offers, tracked with UTMs.

Highlights

Organised highlight categories with consistent covers.

Templates

Branded frames your team can reuse for quick, consistent Stories.

What to Share in Stories

Behind the scenes

Your team at work, product preparation, deliveries, setup for events and everyday moments that show the people behind the business.

Timely updates

Today’s specials, new stock, availability, changed hours or a reminder about an event.

Feed post boosts

Resharing new feed posts or Reels to Stories with a teaser, so followers notice them.

Customer content

Reposting tagged Stories from customers, with their permission, as social proof.

Questions and answers

Collecting questions with a sticker and answering them across several Stories.

Tips and mini-tutorials

Short, swipeable sequences teaching something useful.

We plan recurring Stories themes, such as a weekly behind-the-scenes day or a monthly question box, so your audience knows what to expect and production is easier.

Designing for the Full Screen

Stories fill the whole phone screen in a 9:16 vertical format, but the top and bottom areas are partly covered by the profile name, progress bar, reply box and buttons. Important text, faces, products and stickers should therefore stay within a central safe zone. Text should be large, short and high in contrast, since viewers often spend only a few seconds on each frame before tapping forward. Real photos and short video clips usually feel more natural in Stories than heavily designed graphics, but a light branded frame, consistent fonts and colours help viewers recognise your content instantly. For sequences, each frame should make sense on its own while leading naturally to the next, and the most important message should appear early, since some viewers drop off as a sequence continues. Video clips are kept short, with captions or on-screen text for people watching without sound. Music and stickers are chosen within Instagram and Facebook’s commercial use rules for business accounts. We create templates for recurring Story types, such as announcements, tips, question answers and offers, so your team can produce consistent Stories quickly. See static posts and promotional graphics.

Interactive Stickers That Start Conversations

Interactive stickers turn passive viewers into participants. Polls ask simple choices, such as which design people prefer or which topic they want covered next. Question stickers invite people to ask anything, which you can answer publicly in later Stories without revealing their identity unless they agree. Quizzes test knowledge in a playful way, often useful for education. Emoji sliders gauge reactions. Countdown stickers build anticipation for launches or events and let followers set reminders.

These interactions are valuable in themselves, revealing what your audience thinks and wants, and they can strengthen how often your Stories appear for those followers. They also open doors to direct messages, where enquiries often begin. We plan stickers with purpose rather than adding them for decoration, review responses and share them with your team, and use the insights for future content and offers. See audience engagement and inbox management.

Link Stickers and Driving Action

Clear Destination

Linking to the exact page, product, booking form or WhatsApp chat.

Tracked Links

UTM parameters so Story traffic is visible in Google Analytics 4.

Visible Calls to Action

Short prompts telling viewers why to tap.

Link stickers are available to many accounts and allow Stories to send traffic to your website or other destinations. Pages they link to should load quickly on mobile, since most Story viewers are on phones. Product stickers may be available for eligible shops. We test different link sticker placements and calls to action to see what earns taps. See landing page speed improvements.

Highlights as Your Profile Menu

Highlights sit below your Instagram bio and keep selected Stories visible permanently. Well-organised highlights act like a menu for new visitors, answering their main questions before they need to ask. Common categories include services or products, prices or packages, reviews from real customers, FAQs, how to order or book, location and contact, offers, and work samples or portfolio.

We design consistent highlight covers in your brand style, organise categories in a logical order, remove outdated Stories such as expired offers or old prices, and refresh highlights regularly so information stays accurate. On Facebook, Stories are less central to the profile, but similar content can be featured through pinned posts and Page sections. See Instagram account management.

Instagram and Facebook Together

Instagram and Facebook Stories can be shared to both platforms at once through Meta’s cross-posting settings, saving time. However, audiences differ: Facebook Stories viewers may skew older or more local, while Instagram viewers may expect more visual polish and trend awareness. We decide case by case whether to cross-post identical Stories or adapt them, for example using different language, offers or tone. Stickers and features vary slightly between platforms, and some interactive elements may not carry over when cross-posted, so we check that key functions work on both. Stories can also be mirrored to WhatsApp Status where appropriate, with adjustments for that audience. See WhatsApp Status creatives.

Measuring Stories Performance

Stories insights show reach, impressions, taps forward and back, exits, replies, sticker interactions, link clicks and profile visits. High exit rates on a particular frame suggest viewers lost interest at that point. Many taps back indicate content worth re-reading. Replies and sticker responses show engagement quality. We review these metrics weekly or monthly, identify which Story themes and formats work best, and refine the approach. Because Stories mainly reach existing followers, their value is often in loyalty and conversation rather than growth, and we report them in that context alongside enquiries and website visits they generate.

Our Process

We review current Stories, highlights and insights.

We set recurring Story themes and link them to the content calendar.

We create branded Story frames and highlight covers.

We create and publish Stories with stickers and links.

We review insights and refine the approach.

What Affects Cost

Number of Stories per week.
Photo and video capture or use of your footage.
Template and highlight cover design.
Response management for replies and stickers.
Reporting.

Frequently Asked Questions

Regularly, often several times a week, but quality and relevance matter more than volume.

Mainly they engage existing followers; Reels and feed posts do more for discovery.

Yes, link stickers are widely available, subject to platform rules.

Often yes to save time, but adapting for different audiences can help.

Information new visitors need: services, prices, reviews, FAQs and how to contact you.

Yes, we can provide templates and simple guidelines.

Related Services

Stay Close to Your Followers Every Day

Tell us about your brand and audience. We will suggest a Stories plan and share a clear quote.

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