Editorial Review and Quality Control

What We Check

How We Run Editorial Review and Quality Control

We start by agreeing the standard. With you we define what “ready to publish” means: sources required for facts, how to treat opinions, reading level, language and spelling rules, what needs expert or owner approval and which claims are never allowed. We turn this into a checklist with pass or fail items, kept short enough to be used every time. We then sort content by risk, since a greeting needs a lighter check than a pricing page. For each piece, the review follows set passes. The first pass checks the brief: does the piece answer the question it was meant to answer for the intended audience, and does it fit the page or channel? The second is a fact check. We highlight every verifiable statement, including numbers, dates, names, laws, product specifications, prices and comparisons, and check each against a primary source or your approved fact sheet. Claims we cannot verify are removed or reworded, and quotes are checked for accuracy and permission. AI-assisted drafts receive extra attention here, because fluent text can hide errors and invented references; see AI-assisted content research. The third pass checks originality. We run similarity checks and read suspicious passages, make sure quotations are marked and credited and that images are licensed. The fourth is an edit for clarity: cutting padding, fixing long sentences, replacing jargon, checking that headings are informative and that the opening gives readers what they came for. The fifth checks voice and tone against your guide. The sixth covers compliance and fairness: no misleading urgency, no invented testimonials, fair comparisons, accessible language and respectful treatment of people; for regulated subjects we send flagged items to the right professional. The final pass covers the technical details: working internal and external links, descriptive link text, image alt text, page title and description, headings, formatting and tracking tags; see website image optimization. We record the outcome in a review log with the date, reviewer, issues found and decisions, and return a marked-up draft with comments. We track common errors and share them with writers, so the same mistakes occur less often. For published pages, we offer periodic audits to catch outdated facts, broken links and drift from your current offers. We cannot guarantee that no error remains, and review cannot make a weak idea strong, but a clear process catches most problems before customers see them.

Who It Suits

Our Process

Frequently Asked Questions