Infographic Animation

We start with the content and the purpose. Who will watch, where will it appear, and what should the viewer know or do afterwards? You may bring raw data, a report, a slide deck, a finished infographic or just an idea. We review the material and identify the three to six points that matter most. An animated infographic cannot carry everything in a long report, so we decide with you what to show and what to leave for a link or download. We then structure the story. A short animated infographic usually has an opening statement, a main section that reveals the data or steps in a logical order, a summary and a call to action. We write a concise script or on-screen text, and, if a voice-over is wanted, the narration. We check every number against your source and record the source for a footnote. Next we create a storyboard with frames showing the layout, the visual treatment of each data point and the movement between scenes. Here we choose chart types that suit the data: bars for comparison, lines for change over time, simple shapes for proportion, and icons for categories. We avoid decorative charts that confuse. After the storyboard is approved, we design the visuals in your brand colours and fonts, building icons and illustrations in a consistent style. We animate with purposeful motion: bars grow, counters tick up, lines draw, elements slide in order and then clear to make room. We use easing and timing so movement feels natural, and we keep transitions simple. We add licensed music and sound effects if you wish, and we add captions so the video works without sound. We make versions for the places you need: horizontal for your website and presentations, square or vertical for social media. We review the final file for accuracy and readability on small screens, and we supply the video in the requested formats. If you want to update the data later, we can reuse the project and change the numbers at a lower cost than starting again. Where the same data should also exist as a still image, we can coordinate it with infographic design so the two match. We cannot guarantee that viewers will act on the data, since audience interest and distribution matter, but animated infographics make complex information clearer and easier to share.