Basic SEO Training for Website Owners

We begin by looking at your website with you. We check how it appears in Google, which pages are indexed, what the titles look like and which pages bring visitors, using free tools. This turns the training into a conversation about your own site rather than a lecture about others. Session one explains how search engines find and rank pages, and what they try to deliver to searchers. We cover search intent: people looking to buy, compare or learn, and why the same page cannot serve every need. Session two covers keywords. You learn to brainstorm the words customers use, check suggestions in Google itself, look at what competitors rank for and assign one main topic to each page. We discourage chasing dozens of terms on one page. Session three covers on-page SEO. We practise writing titles under the display limit, meta descriptions that describe the page honestly, headings that organise content, and short paragraphs that answer real questions. We explain internal links and how to link related services in natural words, which also helps visitors. Session four covers images, speed and mobile. You learn to choose and compress images, name files, add descriptive alt text, and use the free page speed tools. Session five covers local and trust signals: a complete business profile, consistent name, address and phone, reviews and how to ask for them, and clear contact information; see Google Business Profile optimization. Session six covers measuring. We set up and read Google Search Console and basic analytics so you can see searches, clicks and pages, and learn what to check monthly. See analytics and tracking training for more depth. Throughout, you make real edits to your site under guidance, then we review the results. We give you a simple checklist and a monthly routine that takes an hour or two, plus a list of red flags for evaluating agencies. We can train in English or Hindi, one to one or in small groups, online or at your office. We cannot promise rankings or traffic, because results depend on your market and content, and SEO takes months, but owners who understand the basics make better decisions and avoid wasted money.