Opt-In Promotional Messaging

We begin with an audit of the contacts you have and how you got them. We separate people who clearly consented to WhatsApp messages from those who only gave a number for another reason, such as delivery. Contacts without clear consent are not messaged for promotions. We then design opt-in routes that fit your business. On your website, a simple checkbox beside the phone number field stating exactly what the person will receive, which is not pre-ticked. At the store, a QR code or a counter form. After a purchase, a message in the chat asking whether they want offers. In a WhatsApp conversation the customer started, a button asking whether they would like updates. Each route says what you will send and how often, and offers a simple way to stop. We store the consent with a date, source and wording in your CRM or a secure sheet. Next we create an audience model. Instead of sending everything to everyone, we group by interest, past purchase, location or stage; see email list segmentation for the same thinking applied to email. We plan a campaign calendar that respects people’s attention, often no more than two or three promotional messages a month for most businesses, and fewer for some. We vary the content between offers, new arrivals, useful tips and reminders. Messages are written in a short, personal style, with a clear single call to action such as a button to view the offer or reply to book. Marketing messages sent outside the customer service window must use approved marketing templates, which we prepare and submit. We schedule sends through the Business Platform or a messaging tool, staggering large lists and avoiding late hours. We monitor quality signals: delivery, reads, replies, blocks and reports. If blocks rise, we reduce frequency or tighten targeting. When people reply, replies go to your team or to a bot; see product and service enquiry bot. Opt-out requests such as “stop” are detected and the contact is flagged so no further promotional messages are sent. We review each campaign for results, including replies, visits and sales traced through tracked links, and we adjust the next. We cannot guarantee sales or read rates, since offers, timing and audience quality vary, and we do not control WhatsApp’s policies or pricing, which change. We will explain current rules when we quote, and our approach favours smaller, relevant, consented lists over large unfocused broadcasts.