Technical SEO Audit: Make Sure Search Engines Can Reach and Understand Your Site

We begin by understanding the site: the platform, hosting, number of pages, key templates and the pages that matter most to the business. We ask for access to Google Search Console and analytics where possible, because they show how search engines actually see the site and what traffic is at stake. Without them we can still audit the public site, but with them the findings are more accurate and easier to prioritise.

Next, we crawl the whole site with professional tools, imitating a search engine. The crawl reveals status codes, broken links, redirect chains and loops, duplicate and near-duplicate pages, missing or duplicate titles and headings, canonical tags, noindex rules, pagination, orphan pages that nothing links to and how many clicks it takes to reach important pages. We compare the crawl with the XML sitemap and with the pages Google reports as indexed, because gaps between these three lists often point to the real problems.

We then review robots.txt and server behaviour: whether important sections are accidentally blocked, whether parameters create endless URL variations, whether the server returns the right status codes and whether HTTP, HTTPS, www and non-www versions of the site are consolidated into one. We check that SSL is valid and that mixed-content warnings are not present.

Page experience comes next. We test speed on key templates using lab tools and, where available, real-user data on Core Web Vitals, which measure loading, responsiveness and visual stability. We look for oversized images, render-blocking scripts, unused code, slow server responses and layout shifts, and we check the mobile version for readable text, usable tap targets and content that matches the desktop version. We validate structured data for syntax errors and for markup that does not match what is on the page. For international sites, we check language and region signals, and for stores we review product, category and filter handling.

Finally, we write the report. Each finding gives the affected pages, the evidence, the reason it matters and how to fix it, and findings are ranked by impact and effort so quick wins and major blockers are obvious. We walk you through the report on a call and answer your developer’s questions. You can implement the fixes yourself, hand them to your developer or ask us to do the work. After the changes, we recommend a short follow-up crawl to confirm everything was applied correctly.

The effort depends on the size and complexity of the site, and we confirm scope and price in writing before starting. The main factors are:

• Number of pages and templates.
• Platform and setup, such as WordPress, custom or e-commerce.
• International or multi-location structure.
• Access to Search Console and server logs.
• Depth of reporting and developer support.
• Follow-up crawl after the fixes.

A small brochure site can be audited quickly. A large store with thousands of products, filters and several languages takes longer, because each template and each type of URL needs attention. We explain what drives the figure in the quote, so you can decide whether to audit everything or start with the sections that matter most.

Fixing is separate from auditing. The audit tells you what to change; the changes can be made by your developer or by us under a separate quote. This keeps the audit honest, since the report is not written to sell extra work, and gives you the freedom to choose who implements it.

Send us your website address, the platform it uses and any concerns, such as a traffic drop or a recent redesign, and we will reply with a scope and a price.

Who should receive the report matters. A business owner needs a short summary of what is wrong, how serious it is and what it will cost to fix. A developer needs exact page lists, status codes and instructions. We write both layers, so no one has to translate technical findings into plain language or the other way round. If your developer has questions, we join a call and explain the reasoning behind each recommendation.

Some fixes are simple, such as correcting a canonical tag, removing a stray noindex rule or compressing images. Others are structural, such as changing how a template builds URLs or replacing a heavy theme. We mark which is which, so you can schedule quick wins now and plan larger changes with proper budgets. Nothing in the report is vague: each item says what to change, where and why.

We also point out what not to touch. Not every warning from an automated tool deserves action, and some fixes can do more harm than good if applied blindly, for example blocking sections that search engines need to see. Judgement is part of what you are paying for.

For stores and large publishers, we also look at log files where available. Server logs show which URLs search engine bots actually request, how often and with what result. They reveal wasted crawling, slow responses and sections that bots ignore, which no crawler simulation can fully show. Log analysis is optional and quoted separately, but it is valuable on large sites.

After the audit, the findings stay useful for months. Many clients return to the report whenever they plan a redesign, a migration or a new section, because it records how the site is built and where its weak points are.

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