Google Ads Performance Reports

We start by agreeing what success means for your business: leads, calls, sales, store visits or revenue. Everything in the report is tied to that. We check that conversion tracking in Google Ads is correct before reporting on it, because wrong tracking creates wrong conclusions; see form submission tracking, phone call conversion tracking and WhatsApp click tracking. We link Google Ads with GA4 and, where useful, Search Console, so we can see what visitors do after the click. We choose the reporting period, usually monthly, with a comparison against the previous month and the same month last year if available. The report begins with a one-page summary: spend, conversions, cost per conversion, the main change since the last period and the main recommendation. Next comes campaign-level performance, so you can see which campaigns bring results and which absorb budget. For search campaigns, we review search terms to find wasted spend and new opportunities, and list negative keywords added. For performance max or display, we review the data Google provides and explain what cannot be seen. We review ads and assets, showing which messages perform best. We check devices, locations, hours and days to see where performance differs, and we review landing pages with high clicks but low conversion; see landing page analysis. Where lead quality matters more than quantity, we bring in feedback from your sales team; see lead quality analysis. We note changes made during the period, such as budgets, bid strategies and new ads, so results can be understood in context. The report ends with next steps, ranked by expected impact and effort, and any decisions we need from you. We deliver the report as a PDF or a shared document, with a call to walk through it if you wish. Where you want live numbers between reports, we can set up a dashboard. We cannot promise results from advertising, since they depend on budget, competition, offers and your website, but a clear report makes it far easier to spot waste and decide where to invest.