Conversion and Revenue Tracking

We begin with an audit of what is already running: analytics tags, ad pixels, plugins, Tag Manager containers, and the values reported against real orders for a recent week. We note duplicate tags, missing events, wrong currencies, test orders counted as sales, and payment gateways that return customers to the store without firing the purchase event. We agree what to measure. For most stores this means product impressions and clicks, product views, add to cart, begin checkout, add shipping and payment information, purchase and refund, plus key non-purchase actions such as sign-ups and WhatsApp clicks. We define which values each event carries: item names, IDs and categories, price, quantity, discount code, shipping, tax and the order total, and we choose whether revenue is reported with or without tax and shipping, consistently across tools. We then implement using the most reliable method for your platform: native integrations and well-maintained plugins where suitable, Tag Manager with a data layer where more control is needed, and server-side options for stores with significant volume and tracking loss. We connect Google Ads and Meta conversion tracking, passing the order value and, where permitted, hashed customer data to improve matching, as described in enhanced conversions implementation support. We apply a consent approach that fits your visitors and applicable rules. We test thoroughly. We place test orders with different payment methods, devices and coupons, confirm that each event fires once with the right values, and check real-time reports, ad platform diagnostics and the browser console. We then compare a week or two of live data against store orders and explain differences. We also set up useful views: a revenue by source report, product performance, funnel drop-off, and a dashboard summarising the key numbers; see campaign dashboards. Finally, we document every tag and event, and recommend a short monthly check to catch breakage after theme or plugin updates. We cannot make ad platform and store numbers identical, and we do not guarantee any particular attribution result, but a clean setup gives you numbers you can trust for decisions and for feeding automated bidding with correct values.