Local Search Keyword Research

We start with your services, your locations and your customers. We list every service, how customers describe it, the areas you serve and the people you want to reach. We read your past enquiries, call notes, reviews and chat messages to capture the real words used. Then we build the seed list by combining services with localities and modifiers: service names, problem descriptions, emergency and same-day terms, price and “cost” terms, qualifiers such as “best”, “open now” and “24 hour”, and landmarks or market names that locals use. We add alternative spellings and language mixes. We expand the list using search suggestions, related searches, map results, “people also ask” questions and keyword tools. We look at what Google shows for a local query on a phone: a map pack, ads, directories, or organic pages. This reveals whether the term is a map-driven search, where your business profile matters most, or a page-driven one, where a website page is needed. We then analyse each term. We note rough volume and trend, competition, likely cost per click in ads, and intent. Urgent and transactional terms are separated from research terms, since the first group suits ads and call-focused pages while the second suits guides and posts. We review competitors in your area to see which terms they target and which they ignore, and highlight gaps where a smaller business can compete. Finally, we map keywords to uses. Terms that show strong buying intent are assigned to paid campaigns and service pages. Neighbourhood and landmark terms are assigned to area pages or profile descriptions. Question-style terms go to FAQs and posts. Branded and review-related terms inform reputation work. We avoid assigning the same term to two pages, to prevent your own pages competing; see local landing page optimization for the page side. The output is a spreadsheet and a short briefing, plus a recommended starting set for ads and pages. We refresh the research every six to twelve months or when you add services or areas. We cannot promise rankings or traffic from any keyword, as results depend on competition and execution, but evidence-based keywords prevent guesswork in every local activity that follows.